Small Medium Business Academy

Small Medium Business Academy (SMBA) was a management training academy dedicated exclusively to small and medium-sized businesses. Their vision was to create a national movement of lifelong learning for Canadian small medium businesses.

At the time of our collaboration, I was responsible for developing visual assets that reflected the organization’s mission, including brand visuals, electronic brochure, and web content. The design aimed to balance professionalism with approachability, creating a clear, trustworthy identity tailored to entrepreneurs and business owners. While the company is no longer active, the work represents a strong alignment between visual communication and educational purpose.

Client
Timothy Timur Tiryaki, PhD.

Deliverables

  • Logo Design

  • Brand Guideline

  • Web Design & Development in Wordpress

  • Digital Brochure Design

The logo for Small Medium Business Academy (SMBA) was created to reflect the brand’s core mission: guiding small and medium-sized businesses toward growth and clarity. The design integrates a compass motif into the letter “A” to symbolize direction, support, and strategic movement. A bold red palette was used to align with the brand’s Canadian identity and evoke a sense of energy, leadership, and forward momentum.

Logo design for SMBA featuring a red compass integrated into the letter A, representing direction, growth, and Canadian small business support.
Brand guideline layout for SMBA featuring logo usage, red color palette, typography, and mood board reflecting direction and Canadian identity.

I designed and developed a responsive WordPress website for SMBA to support their mission.

Mobile and iPad view of SMBA website design, showcasing responsive layout and user-friendly interface for business learners on the go.
Desktop view of responsive WordPress website design for SMBA, featuring clean layout and red-accented brand elements.
Homepage UI design for SMBA WordPress website, featuring bold red accents, clear navigation, and content structured to support small business learning and growth.
Blog page UI design for SMBA WordPress website

A digital brochure designed to introduce SMBA’s mission, training philosophy, and flagship leadership program, MBAt. The layout was crafted for clarity and balancing informative content with clean, professional visuals. The design aimed to reflect the organization’s commitment to empowering small and medium-sized businesses through practical, accessible education.

Digital brochure design for SMBA, outlining the company’s training programs and leadership course MBAt, with clean layout and red-accented branding.

"Zin has an incredible work ethic, discipline and delivers superior quality work. How she creates concepts, designs and solutions is very professional. The best of all, when I worked with her, I felt heard, understood. I definitely recommend working with Zin."

— Timothy T Tiryaki, PhD