Motoclub
Digital Collectibles

Motoclub is the world's premier online platform for automotive digital collectibles. They partner with leading brands like Barrett-Jackson to create highly exclusive and collectible content for their members to build out their personal Motoclub Digital Garage!

Deliverables

  • Branding (Brand Identity, Logo Design, Brand Guidelines)

  • UX/UI Designs for Front End and Marketplace Platform (Desktop + Mobile)

  • Booth Design for Trade Show in Las Vegas

  • Investor Deck Designs and Presentations

  • Marketing Materials & Stationery Designs

  • Social Media Post Designs

Client
Business Instincts Group Inc.

Upon assuming responsibility for the Motoclub project, I found it to be a well-designed brand; however, it lacked the resonance with the intended target audience as envisioned by the client.

Following idea validation and thorough market and customer analysis, we have opted to develop a forward-thinking brand that resonates with gamers, sports enthusiasts, traditional car collectors, and e-sports aficionados. The initial steps in the process were to create a logo and develop the brand guidelines.

Motoclub aims to establish itself as the top destination for digital automotive collectibles and NFTs, offering exclusive NFTs that serve as digital memorabilia of real-world automotive experiences.

The target audience for Motoclub NFTs comprises automotive enthusiasts, particularly those with a keen interest in both the automotive world and the crypto-sphere. They recognize the significance of digital assets, the metaverse, and online communities.

Therefore, the user experience and design had to effectively communicate with the target audience in terms of overall look and feel.

Motoclub Homepage

Motoclub Marketplace UI

Some of the pack designs I designed for the NFT drops.

Some of my social media post designs for Motoclub.

"I worked with Zin for over a year through various UI, UX and branding requirements. Zin is a highly attentive designer with a strong understanding of various user groups and continuously provided excellent guidance in the branding and UI of our products. I worked across 3 product launches and their lifecycle management with Zin as the lead designer her various platform skills, speed and eye for design is second to none…"

— Aisling Chubb