The original Motoclub branding leaned into a vintage aesthetic — a nod to classic car collectors and the nostalgia of motorsport history. While beautifully crafted, it no longer aligned with the evolving direction of the platform.

As the brand expanded into digital collectibles, it sought to connect with a broader, younger audience. Following idea validation and a thorough market and customer analysis, we made a strategic decision to develop a forward-thinking identity that would resonate with gamers, sports enthusiasts, e-sports fans, and traditional car collectors alike.

The moodboard explores this intersection — blending metallic textures, dynamic typography, and vibrant color palettes to create a look that feels both premium and playful, familiar yet future-facing.

With this visual direction in place, we moved forward with creating the logo and establishing the brand guidelines to anchor the new identity.

Motoclub aimed to establish itself as the top destination for digital automotive collectibles and NFTs, offering exclusive NFTs that serve as digital memorabilia of real-world automotive experiences.

Its core audience included automotive enthusiasts who were also engaged with digital culture: collectors who understood the value of online communities, digital ownership, and immersive brand experiences.

With this in mind, the user interface needed to do more than function — it had to feel right. The design was crafted to speak the language of this audience through sleek layouts, dynamic visuals, and a collectible-first experience that blended exclusivity with excitement.

Sample of UI designs for the Motoclub Marketplace — the platform where collectors could browse, purchase, and sell digital automotive collectibles.

A selection of NFT pack designs created for Motoclub’s digital drops. Each pack was crafted to highlight the exclusivity of the release while capturing the excitement of motorsports and digital collecting. The designs balanced brand consistency with visual variety across different drops, helping establish a recognizable yet evolving visual system.

A selection of social media post designs created to promote Motoclub’s NFT drops and engage its growing collector community. The visuals were designed to reflect the brand’s energetic tone while ensuring consistency across platforms and campaigns.