MetaWorks Platforms

MetaWorks was a blockchain-based development platform empowering Fortune 5000 companies to create immersive digital experiences and explore new revenue streams in the metaverse.

As part of their brand evolution, I was brought on to lead the visual direction — including logo design, brand guidelines, website UI, social media content, and marketing collateral.

The goal was to create a bold, future-facing identity that reflected the company’s role as an early innovator in digital transformation and emerging technologies.

Deliverables

  • Branding (Brand Identity, Logo Design, Brand Guidelines)

  • UI Designs for Front End & Investor Landing Page (Desktop + Mobile)

  • Investor Deck Designs and Presentations

  • Social Media Post Designs

Client
MetaWorks Platforms

The logo was designed to visually express transformation, connectivity, and dimensionality — all core themes of the brand’s mission to bridge physical and digital worlds. The clean, modern typography communicates clarity and innovation, while the bold spiral mark embedded in the “O” symbolizes expansion, energy, and digital evolution. The pairing of electric blue and vibrant orange reinforces the balance between technology and creativity, making the logo both futuristic and approachable.

Logo design and brand guidelines for MetaWorks Platforms, featuring bold blue typography with a dynamic orange spiral mark representing digital transformation and innovation.

A responsive website designed to position MetaWorks as a future-forward platform bridging blockchain technology and real-world engagement. The site focused on clarity, storytelling, and a modern, immersive aesthetic to align with their role as early adopters in Web3 innovation.

Responsive website UI design for MetaWorks Platforms, showcasing a clean, modern layout that reflects digital innovation, brand storytelling, and Web3 platform positioning.

A series of social media graphics created to promote MetaWorks’ platform, partnerships, and thought leadership in the digital space. The posts were crafted to maintain brand consistency while bringing energy, relevance, and visual hierarchy to content around blockchain, the metaverse, and digital commerce.

Branded social media graphics for MetaWorks Platforms, designed to promote platform features, partnerships, and thought leadership with bold typography and digital-forward visuals.

"Zin is an exceptionally talented designer who has a natural ability to turn complex concepts into visually stunning and intuitive user interfaces. What sets Zin apart is their incredible creativity and attention to detail. She has an uncanny ability to translate a client's vision into a beautiful, functional design that surpasses expectations. Zin always brings new and fresh ideas to the table, and she is not afraid to push the boundaries of what's possible while still adhering to design principles.

In addition to being highly skilled and creative, Zin is also a joy to work with. She has excellent communication skills and work collaboratively with cross-functional teams, always ensuring that everyone is on the same page…"

— Nicholette Freele