Business Instincts Group
Business Instincts Group (BIG) is a venture growth lab that builds and scales industry-defining companies through bold thinking and proprietary methodology. I was one of the lead graphic designers and contributed to their visual communication efforts by designing brand-aligned assets that supported their high-growth initiatives. My work focused on translating complex strategies into clear, impactful visuals that matched the energy and ambition of their mission.
Client
Business Instincts Group Inc.
Deliverables
Brand Guidelines
Website Design
Presentation Designs
Marketing Materials
Social Media Post Designs
I was tasked with redesigning the entire website for BIG because the previous version had a corporate appearance, while the client desired a more modern, fresh, friendly, and clean aesthetic. The challenge involved revamping the existing look to create a more appealing, agency-like feel.
Some of my social media post designs.
"I've had the pleasure of working with zin for a few years. Zin is an amazing designer and creative thinker. She is very passionate about her work and it shows in every website she produces. Zin would be an asset to any design team and will be missed at Business Instincts Group."
— Erika Racicot